Bicycling South Africa reported on 3 November 2026 that Silca is officially back in South Africa, with Artemis Brands confirmed as the brand’s sole national distributor. The report says the Italian-founded cycling brand, now headquartered in the US, is returning with a more organised local presence after an inconsistent run in the South African market.
For women riding gravel and mountain bikes, this is straightforwardly useful gear news rather than a fluffy rebrand. Silca’s range named in the announcement includes track pumps, electric pumps, titanium bottle cages and tubeless tyre systems — the kind of kit that matters when your riding life involves dusty roads, tyre pressure decisions and the odd roadside faff.
Why the distributor matters
Bicycling says Silca’s South African availability has previously been limited, with patchy stock and no sustained investment in bringing the full range to local riders. Artemis Brands is now named as the company handling national distribution, with an emphasis on consistent supply, retail partnerships and longer-term brand building in the local cycling market.
Chain waxing leads the launch
The launch also puts chain waxing front and centre. According to the source, Silca is focusing on making its wax system, strip chips and endurance additives more accessible to everyday riders who want cleaner, longer-lasting drivetrains with less guesswork.
Where to find stock information
Bicycling describes Silca as founded in Italy in 1917 and headquartered in the United States since 2014. Riders and shops looking for stockist information are directed to Artemis Brands via info@artemisbrands.co.za, with the local Instagram account listed as @Silca_Southafrica.